It is no secret that the fortunes of Mountain View, CA-based tech conglomerate Alphabet Inc. are largely based upon the advertising revenues accrued through its subsidiary Google and its incredibly popular search engine. The company’s most recent earnings report for the third quarter of 2017 shows that, of the company’s $22.5 billion in revenues for the quarter, $19.8 billion came from Google advertising revenues. That’s nearly 90 percent of Google’s entire revenues for the third quarter; the rest comes from Google’s other revenues ($2.4 billion) and Alphabet’s Other Bets ($197 million). The name of the corporation may be Alphabet but that entity is nothing without Google and its advertising revenues.
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